It's a cherry red with a really gorgeous gold shimmer that appears best under indoor light. Outside it's a gorgeous shade that looks like hot coals.
It's really flattering on my warmer skin tone, and I doubt it would fare so well on someone pinker. If you have cool-toned skin, I'd stay away from this one. I think this is one of the best reds I've come across.
It IS a little sheer, so what you see here is three coats and I know some people like to use four, but I find three is plenty for me.
What's your favourite red? Do you like Dear Santa?